In this article I plan to give some guidelines and ideas of what you need to think about when building a new website. If you are approaching a professional web developer to get you site designed for you then should expect their designers to come up with designs and be able to advise you in how to move forward , however most of the ideas in this post should still be relevant.
Even the most proficient web designer will look to you for some guidance regarding functionality. Hopefully this post will be of some help and will help you put together a quality and informative spec to either use as a blueprint for their new site , or to take to a designer or web developer to put together a proposal or a design.
1) What is the purpose of your website?
Although it sounds like a simple question it would probably surprise you how many new clients I talk to are not 100% sure what the main objective of their new website should be. Do you want your site to sell products? Provide information? or just be a simple advertising site? Until you have a clear idea of exactly what you are trying to achieve its will be very tough to design and build a good website.
The point of your site will run through the very centre of the design and functionality of the site. Ask yourself the question, what do I want visitors of my website to do before they go somewhere else ? Answers might be things like, have their opinion on a subject changed, buy a product, or contact us with a query?
2) Who is your primary and if relevant, secondary audience?
I will only quickly talk on this business (online or not) knowing your potential market is fundamental to a successful project. A website is the same . Your audience will impact the design of the site, the style and quality of content that is used as well as the expectations of what your website can achieve and be measured against. Look into your market carefully.
3) What other sites do you like?
This is an easy one . We are all influenced by things we see and hear and quite often there will be a list of websites that you currently like the design of. They don’t have to be in the same sector as your site, just websites that you like . I am not encouraging you to copy design ideas or directly copy other websites, but if you have a handful of different website that you like different ideas from a developer can use this to create something unique. It also gives the designer some idea of the style of design that you like and gives them something to work with . We at web design bedford encourage our clients to get ideas from other peoples sites.
4) Page structure and navigation
Although at this stage it probably isn’t necessary to have planned out exactly every page that you need to include in your website, it is worth starting to think about this procedure. Think about what pages you are going to want to have and what content you think that you will have on those pages. Remember, you don’t want to over load your pages with too much content and it’s a good idea to try and stick to keeping different content subjects to different pages. You might also like to think about how you might link the pages together. If you are planning a large website it is a good idea to draw out a page structure. (a bit like a family tree) which will include different levels of navigation.
Hopefully these points will get you started in putting together a new web design specification.
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In order to create a money site that has a good chance to become successful, here are a few factors for you to contemplate. The most important rule of thumb to consider is your web design strategy has to be concentrated on supplying the visitor the optimal experience possible. When abiding by this guideline, you will find that just about every action that you perform throughout the web design process will be concentrated on designing a breathtaking looking site that is also user-friendly.
In order to achieve this, you need to look at accessibility. Put simply, site structure will play an enormous role in presenting each visitor a way to find everything that they are trying to find on the website. In fact, it is incredibly important to create an attractive looking site at the same time.
Even so, be aware your web design plan does not focus too much on illustrations or photos and scripts that might cause a site to take too much time to load; way to many graphics also can establish a noisy looking environment. Hence, always take the sensible approach during the web design process, which is to make a website that’s easy to browse through yet gorgeous enough to keep the visitor coming back.
With regards to web design, you are going to be confronted with different choices regarding the tools that you can use to create a site. One example is, you can actually use a content management system that will allow you to edit default web templates or to build your own theme, or you might try developing the money site using PHP. But, whatever route that you choose, don’t forget that it needs to enable you to easily update your money site without too many difficulties.Whilst developing a website is usually quite fulfilling, it will not automatically be the best way to go if you are trying to run a serious business.
The reason for this is due to it is normally pretty time-consuming, which means that you might find that yourself concentrating excessively on the graphic design elements of your site instead of looking after customers. Normally, you are going to be much better off hiring a professional web design company, simply because they are going to be able to design for you a beautiful website, but they will also be effective in keeping it up-to-date. Put simply, you will probably find that there is a list of items which must be published, and each of the goods requires their own web page. Rather than trying to do this yourself, you should have a high quality web design specialist undertake it for you.
As a result this will save you money whilst ensuring that you have an amazing looking site for your clients to check out.
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